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    Articles Tagged with "Sports Marketing"

    Como o tênis Olympikus saiu do 'tenho vergonha de comprá-lo' para o mais usado pelo corredor brasileiro

    oglobo.globo.com • Business • Brazil

    This article details Olympikus's successful brand repositioning in the Brazilian running shoe market, transforming from a poorly perceived brand to the top choice for Brazilian runners.

    Olympikus running shoes Brazilian market brand repositioning sports marketing
    How an English club’s bid to ‘be the most famous for Arabs’ collapsed in five days - The Athletic

    nytimes.com • Football • England

    A controversial five-day ownership bid by an Egyptian YouTuber and social media influencer for a fifth-tier English football club collapsed due to backlash over social media posts about the Israel-Gaza conflict.

    Football Club Ownership Social Media Controversy International Relations Public Relations Crisis sports marketing